Put your brand where people look when something breaks.

Last updated 9 October 2026

These terms apply to every sponsored slot booked on Down US (down-us.extrafemi.com), a service of Extrafemi Labs ("we", "us"). By booking, the advertiser ("you") agrees to them.

1. Booking. A booking is confirmed when we accept it in writing and receive payment. It sets out the slots, dates, states, categories and price. If a booking and these terms differ, the booking wins for that item only.
2. Payment. Prices are in Turkish lira (TL) and are paid in full before the start date, plus VAT where it applies. Unpaid bookings don't run.
3. Approval of material. You supply the ad in one of the formats and sizes on this page, with any approval your sector needs. We may ask for changes, and we may refuse any ad, before or during a booking, that breaks these terms, the law or our rules on this page.
4. Your promises. You confirm that the ad and its landing page are accurate, are not misleading, comply with US law (including the Consumer Protection Law and the Personal Data Protection Law) and any rules of your regulator, and that you own or are licensed to use everything in them. You are responsible for your landing page and what happens there.
5. Not accepted. Betting and gambling, forex or crypto investment schemes, unlicensed lenders, political or election ads, adult content, weapons, unlicensed medicine, and anything illegal or that attacks a named person or company.
6. Editorial independence. Ads never affect a status, a ranking, an alert or our reporting. We don't show your ad next to a service in your category while it has problems, even if your booking would otherwise allow it. You can't buy changes to how any service, including a competitor's, is shown.
7. Delivery. We show your ad in the booked slots for the booked dates, shared with other ads booked for the same slot by weight. We don't guarantee a number of views, clicks or results. Traffic rises and falls with outages.
8. Downtime. If the site is unavailable for more than 24 hours in total during your booking, we extend the booking by the time lost, or credit it to a future booking if extension isn't possible.
9. Reports. Within 5 working days of the end of a booking, we send daily totals of views and clicks for your ad. These are counted as described in our privacy notice. We don't collect or share data about individual visitors.
10. Cancellation. Cancel more than 7 days before the start date for a full refund. Cancel within 7 days of the start for a 50% refund. Once a booking has started it can't be cancelled. If we remove your ad because it breaks these terms, no refund is due. If we remove it for any other reason, we refund the unused days.
11. Licence. You let us display, resize and crop your material for the booked slots, and show it on this page as an example of past ads, unless you ask us not to. We let you use our name and screenshots of your ad in your own reporting.
12. Indemnity. You cover us for claims, fines and costs that arise from your ad, your landing page or your breach of these terms.
13. Liability. Our total liability for a booking is limited to the amount you paid for it. We aren't liable for lost profits or indirect loss. Nothing here limits liability that the law doesn't allow to be limited.
14. Events outside our control. We aren't responsible for delays or failures caused by events outside our reasonable control, such as network, power or platform outages. The downtime clause above still applies.
15. Changes. We may update these terms. Changes apply to bookings made after the update date.
16. Law. These terms are governed by the laws of the Federal Republic of Nigeria, where Extrafemi is based, and the courts of Lagos State have jurisdiction.
17. Contact. Questions and notices about bookings go through our contact form.